Innovation and entrepreneurship focus the workshops of the Blue Zone Forum-Innovazul 2024

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During Thursday and Friday you can attend four of these spaces, which will be led by experts of the stature of Nacho Villoch, Luis Miguel Olivas, Sandra Reyes and Carlos Sánchez

The workshops offer a practical vision and are aimed mainly at a younger audience interested in starting a business or who has already started their business adventure.

The Blue Zone Forum-Innovazul 2024 program includes four workshops, which will offer practical information of great interest to the public who are developing their training or are already working in the field of entrepreneurship and innovation. Four experts will be the protagonists of these four spaces, Nacho Villoch, Luis Miguel Olivas, Sandra Reyes and Carlos Sánchez, who will offer their vision and experience, focused on a younger audience, students or those who have already started their entrepreneurial adventure.

The first of these workshops will be on Thursday, November 21 at 11:45 a.m. and, led by Nacho Villoch, will be titled “Innovation, sustainability and entrepreneurship to save the oceans” and, as he always states, he will give the notions to decode the keys to being able to design and create the best possible future in the face of technological, economic, social, political and climatic changes that are changing the way of working, living, relating, buying, learning, all appealing to talent and innovation.

That same day in the afternoon, at 4:00 p.m., the workshop titled “Innovate or innovate: entrepreneurship in the era of Artificial Intelligence” will be held by Luis Miguel Olivas, director of employability and educational innovation at Fundación Telefónica, expert in the field of AI, which will focus its intervention on the importance of technology and having prepared personnel with digital training, something that it considers essential in the current work and social environment.

During the next day, on Friday the 22nd, you can attend two more workshops. The first of them will be at 9:45 a.m. when Sandra Reyes will give the workshop titled “Selling to save the world”, where she will highlight the importance of communication and branding when starting a business. Sandra Reyes is an expert in marketing and branding and author of the book Marcas Incendiarias, highly recommended for entrepreneurs or for those who already have their business up and running and want to give their brand a new twist.

Next, the fourth and final workshop will be held by Carlos Sánchez, titled “Beyond the idea, with our feet on the ground.” What I have learned along the way.” Carlos Sánchez has more than 30 years in the software industry and technology and is founder and CEO of the technology startup Forward.

The Blue Zone Forum-Innovazul 2024 workshops complement the wide offer of the great innovation and Blue Economy event. For three days, Cádiz will once again be a center of reflection and knowledge around the Blue Economy with the help of the Free Trade Zone of Cádiz, Incubazul, the University of Cádiz and the Campus of Global International Excellence of the Sea (CEI·Mar), that this year they join their efforts to once again turn the capital of Cadiz into the great forum of the sector and bring together entrepreneurs, companies, institutions, experts, the scientific community and lecturers in the city. There will also be a stand area where you can attend live demonstrations of the different startups and exhibiting companies.